I love identity and logos.
Thinking about what makes something unique ... essentially giving it a personality. Then figuring out the right combination of collateral that will speak to it's uniqueness...what kind of paper, what color, what intangible feel should exist. Hitting the right mix and making a product or service sing with it's own voice in a space where it didn't exist before...voilá! Just like pulling a rabbit out of a hat.
Click on any logo to view swipe gallery.
