Folds & Staples
I define a booklet as a piece with multiple pages that either stitches or is perfect bound and a brochure as a flat, folded piece. This is the meat and potatoes .... the weeknight dinner of graphic design. Whether business to business, business to consumer or as part of a corporate communication effort, the size, the number of pages, the kind of fold, not to mention color, font choice and artwork, all contribute to sending exactly the right message. 

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