Folds & Staples
I define a booklet as a piece with multiple pages that either stitches or is perfect bound, and a brochure as a flat and folded piece. This is the meat and potatoes.... the weeknight dinner of graphic design. Whether business-to-business, business-to-consumer, or as part of a corporate communication effort--the size, the number of pages, the kind of fold, not to mention color, font choice and artwork, all contribute to sending exactly the right message. 

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